A lot of people think Nintendo is too stuck in the past, but I don’t think that is always a bad thing. While speaking with Polygon, Reggie Fils-Aime that the used-games fiasco doesn’t really hurt Nintendo because they simple make quality games that people will play time and time again and want to keep.
Nintendo’s North American president said that annualised sequels and “undifferentiated” genre fare of games are the games that used sale have the biggest impact on. Nintendo feels they are safe from the second-hand market because, “the replayability of our content is super strong.”
“The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin,” Fils-Aime said. “So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less.
“So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games.”
Make really good games, and people will keep them. Seems pretty straight forward.