Many critics will tell you that Nintendo likes to re-use many of its old franchises, none more so than Mario. Despite Mario’s many appearances lately on both Nintendo’s Wii U and 3DS, Nintendo doesn’t think they are too many Mario games or that they are diluting the brand.
Nintendo senior director of corporate communications Charlie Scibetta told Shacknews that as long as each new entry is innovative,the Mario brand will not turn stale anytime soon.
“We think we’re putting out the right number of Mario games based on what fans are asking for, based on what our own developers’ creative visions are,” Scibetta said. “The key to that is as long as there’s innovation is occurring within the gameplay, as long as there’s new features, then marrying the characters and the IPs that people love is the right call from our standpoint.”
Scibetta also answered why Nintendo doesn’t ever make new IPs and stated that their games are new IPs just with a familiar brand attached to them.
“You could call all the games that we’re making here new IP in the sense that they’re new gameplay experiences,” he said. “They just happen to also have the IP that people associate with.”