Nintendo president Satoru Iwata explained at the B Dash Camp startup conference in Osaka that Nintendo uses what is know as the “Blue Ocean Strategy,” which simply their way of saying how the always seem to against the norm, and how challenging previous notions have helped make them a success.

“It’s often called the ‘Blue Ocean Strategy’, looking for something that no one else is working on,” said Iwata, according to translations by The Bridge. “When we created the DS, people said it was strange to have a dual display, and people said elderly people don’t play games. But they did. Opening the first door is when things are most interesting.”

“Will America accept cute monsters? No, they said. Some people even recommended to make Pikachu more muscular. If we followed their advice Pokemon would never have been the success that it was. Brain Training software (Brain Age) became a hit in Japan, and I proposed that we sell it globally. And even as I said that as the president, no one listened.”

Well, I don’t know about you guys, but I can’t stop thinking about a muscle-bound Pikachu. I feel like my entire day is going to me just trying to put that image together in my head, then trying to purge it out.

Source: The Bridge